The professor of watching (Kijkprofessor) is a personage of Mirjam Offringa. Visiting your classroom she teaches children and teenagers to watch with care. An important skill nowadays as children and teenagers spent more time on a screen than spending their time outside playing or watching nature. And, how does the life of an influencer really look like, behind that screen? Why do most teenagers walk on sneakers of the same brand? What can signs, colors, art, typography and pictures do to our mind? Let's talk and find out how images influence our behavior.